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Keyword Research

With the keyword analysis in SEOFuxx you find the keywords that are really worth it for your SEO strategy.

What is keyword research?

In keyword research you pick out the terms your target audience actually searches for. The right keywords are the foundation for everything else in search engine optimization.

Why real data?

SEOFuxx delivers real Google data, for example:

  • Search volume: how often a keyword is searched per month
  • Keyword difficulty: how hard it is to rank for it
  • CPC data: what advertisers pay for a click
  • Trends: how the search volume is developing
  • SERP features: which special elements Google shows, such as featured snippets or People Also Ask

Start keyword research

  1. Open Keyword Data in the navigation
  2. Enter your main keyword (e.g. "SEO tools")
  3. Choose the language and region (e.g. English, United States)
  4. Click "Search keywords"

Understanding the results

Main metrics

Search volume is the average number of searches per month. More volume means more possible visitors, but usually more competition as well.

Keyword difficulty (KD) is a value from 0 to 100:

  • 0-30: relatively easy, typical for long-tail keywords
  • 31-60: medium, established competition sits here
  • 61-100: very hard, strong competition and big brands

CPC (cost per click) is the average price in Google Ads. A high CPC points to a commercially valuable keyword, a low one more to an informational keyword.

Competition tells you how many advertisers bid on the keyword (Low, Medium or High). With High there is a lot of money in the market.

Keyword types

Short-tail (1-2 words), for example "SEO": high search volume, high competition, and the search intent stays vague.

Mid-tail (2-3 words), for example "free SEO tools": medium volume, moderate competition, and the search intent is already more concrete.

Long-tail (4+ words), for example "best free SEO tools for small businesses": little volume and little competition, but a very clear search intent and usually a higher conversion rate.

Tip for beginners: Go for long-tail keywords with medium search volume (100-1000) and low keyword difficulty (under 30). You can realistically rank for those.

Keyword strategies

The 80/20 rule

As a rule of thumb, about 80% of your keywords should be long-tail. They are easier to rank for, convert better and have less competition. The other 20% can be contested short-tail keywords, which are more long-term goals, help build the brand and have a lot of traffic potential.

Understanding search intent

Google roughly distinguishes four types of search intent:

Informational: the user wants to learn something, as with "What is SEO?". Blog articles, tutorials and guides fit.

Navigational: the user is looking for a specific website, for instance "SEOFuxx login". Homepage and landing pages fit.

Commercial: the user compares before buying, for instance "best SEO tools comparison". Comparisons, reviews and tests fit.

Transactional: the user wants to buy or get something done, for instance "buy SEO tool". Product pages, prices and calls to action fit.

Tip: Build a separate landing page for each search intent. A comparison article shouldn't push for the purchase in the first paragraph.

Using SERP features

SEOFuxx shows which special Google elements appear for your keyword.

These are texts Google shows directly in the search results, at position 0 above all other hits. Structure your content with clear questions and answers and use lists and tables.

People Also Ask (PAA)

Here Google shows frequently asked questions on the topic. Work these questions into your content and answer them thoroughly.

Knowledge graph

These are the fact boxes to the right of the search results. Schema.org markup and a well-maintained Google Business Profile help here.

Image and video galleries in the search results. Optimize your images with alt text, and think about whether a video fits the topic.

Competitor analysis

Analyze top-ranking pages

For every keyword SEOFuxx shows the best results with URL, title, meta description, domain authority and backlinks. Look more closely at the top 3 in particular:

  • How long is the content (word count)?
  • Which H2/H3 headings are used?
  • How is the content built up?
  • Which media are embedded, such as images or videos?
  • Are there interactive elements like calculators or tools?
Careful: Don't copy other people's content. Only look at the structure and do it better and more thoroughly.

Creating keyword clusters

You group related keywords into topic clusters. An example for an SEO tools cluster:

Pillar content (main page): "SEO Tools: The Ultimate Guide 2025" with the keyword "SEO tools" (volume: 5,000, KD: 45)

Cluster content (sub-pages):

  • "Free SEO tools" (volume: 1,200, KD: 28)
  • "SEO tools for beginners" (volume: 800, KD: 22)
  • "SEO tools comparison" (volume: 600, KD: 35)
  • "On-page SEO tools" (volume: 400, KD: 30)

Link all cluster pages to the pillar page (hub & spoke model).

Avoiding common mistakes

Choosing keywords that are too competitive

A startup that wants to rank for "insurance" (KD: 95) has hardly a chance. Better to focus on "home contents insurance for students" (KD: 25).

Ignoring search volume

A keyword with 10 searches a month rarely repays the effort. Count on at least 100 searches a month.

Ignoring search intent

A product page for "What is SEO?" doesn't fit, because the question is informational. A detailed guide article belongs there.

Only short-tail keywords

If you only bet on "SEO", "marketing" and "tools", you'll hardly get anywhere. A mix of short-, mid- and long-tail is better.

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